Swedish amusement park criticized for sign describing Sami as ‘primitive’

Swedish media picked ùp on the sign after Max Entin, who was visiting the park, shared it on Twitter along with the caption “Earlier in the sùmmer we visited Äventyrsland in Halmstad. Here is their view of Sami people”.

The sign, placed in the ‘Miniland’ part of the park where there are miniature representations of Sweden, starts by giving a general description of northernmost region Norrland, before going on to say “Norrland is the country of midnight sun and the Northern Lights as well as the Lapps”.