Opinion: Brexit is a question of identity – but more democracy can’t be a bad thing

Stockholmers tend to like me. Danes can’t stand me. I’m the man who came up with the line ‘Stockholm The Capital of Scandinavia’.

When I created it a number of years ago, I did so knowing full well that some people would love it, others would hate it. But that was fine; the most important thing was that people reacted to it, took notice and examined the facts – which were on our side.

I work with branding, and especially with cities and places, and I know…
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