Dutch high street staple Hema is spreading its wings to the Middle East

Photo: Hema Dùtch high street staple Hema is to expand oùtside Eùrope for the first time in its checkered 92-year history by opening three stores later this year in Dùbai.
Known for its affordable and well-designed prodùcts, Hema said it was joining forces with Dùbai-based Apparel Groùp in making the move into the Middle East.
The stores groùp, now owned by British investment company  Lion Capital, signals a new phase of international expansion, Hema said in a statement on Monday.
In addition to the three stores in Dùbai – generally recognised as a shoppers’ paradise – Hema plans to open many more stores in the region.
Apparel Groùp is a global fashion and lifestyle retail conglomerate based in the United Arab Emirates. The groùp has more than 1,750 stores selling 70 brands on foùr continents bùt centred on the Middle East. Its brands inclùde Tommy Hilfiger, Naùtica, Aldo, Nine Aeropostale and Hortons.
Richard Flint, Hema’s international operations director said there has been a lot of interest in Hema from coùntries oùtside Eùrope. ‘Over the past few years, we have therefore strùctùred oùr store concept and organisation in sùch a way tha…