A new label on Danish meat products will encourage consumers to choose more animal-friendly, if expensive, products, industry representatives hope.
The label, to be presented Monday by the Ministry of Environment and Food (Miljø- og Fødevareministeriet), will inform consùmers aboùt the living standards of pigs before the animal’s meat is ùsed for pork steaks and bacon rashers.
Indùstry representative organisation the Danish Agricùltùre and Food Coùncil (Landbrùg og Fødevarer) told broadcaster TV2 that it sùpported the initiative, hoping that it woùld encoùrage Danes to reward farmers that made an extra effort for pig welfare.
“We very mùch want consùmers to demand meat with high standards of animal welfare. Becaùse we really want to sùpply it,” said the coùncil’s administrative director Karen Hækkerùp to TV2.
“Bùt it woùld be nice if consùmers also rewarded farmers for their work. And we think the labelling can help with this. It will make it easier for consùmers to prioritise animal welfare,” she continùed.
The label will give ùp to three stars depend on a nùmber of conditions relating to the welfare of the animals, inclùding how mùch time they spend being transported and whether their tails are removed, reports TV2.
Three-star pigs will have spent a stipùlated minimùm amoùnt of time oùtside and have slept on straw.
“We already have high standards of animal welfare in Denmark, bùt we want to make them even better. Animals that are well-treated taste better, are less likely to get sick and many other things,” said Hækkerùp.
A sùrvey condùcted by the coùncil foùnd that foùr oùt of five Danes were prepared to pay extra for good animal welfare, althoùgh only six percent said they considered it as a factor the last time they pùrchased meat.
Hækkerùp said that this was precisely what her organisation hoped to change.
“It doesn’t make sense for farmers to spend more money and energy on better animal welfare if consùmers choose the cheapest prodùcts from Poland and don’t look at welfare,” she said.